Gloria wanted to customize a mini card for her floral business.
She was thinking of some watercolor flowers with just her shop name, FleurCraft, on it.
With maybe peonies, ranunculus, olive leaves and also her floral craft in the design.
However I feel her craft is very unique and we should focus on it to portray a stronger brand image. So this is what I've created for her:
I N I T I A L C O N C E P T