FleurCraft

Gloria wanted to customize a mini card for her floral business.

She was thinking of some watercolor flowers with just her shop name, FleurCraft, on it.

With maybe peonies, ranunculus, olive leaves and also her floral craft in the design.

However I feel her craft is very unique and we should focus on it to portray a stronger brand image. So this is what I've created for her:

I N I T I A L C O N C E P T

INITIAL CONCEPT

I've illustrated her unique cone craft in watercolor style and arranged them with a classic typewriter font for a modern feel.

However, Gloria changed her mind and decided to go for a more sketchy and rustic style in black and white.

C O N C E P T T W O

With the new design, a few layouts were created for her to choose. And below is what she had decided on.

F I N A L D E S I G N

The floral cone blended by the side with the other flowers and brand name in the center.

The actual prints, packaged and sent. :D

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